2008年亚洲移动数据及无线宽带市场研究报告4858美高梅

· 2020-04-14 18:25

中国报告网提示:摘要This market report provides an overview of the Mobile Data and Wireless Broadband Market segment across the various markets of Asia. Some 27 Asian countries are covered in the report. It is noted that the amount of information offered is obvious

摘要This market report provides an overview of the Mobile Data and Wireless Broadband Market segment across the various markets of Asia. Some 27 Asian countries are covered in the report. It is noted that the amount of information offered is obviously dependent on the relative size of the market in each of the respective countries. The coverage in the report also results in some segment overlap as we see increased convergence in the mobile data and wireless broadband markets.Mobile data services in AsiaWith some 1.4 billion Asians using mobile phones by March 2008, the regions mobile markets offer huge potential for mobile data services.The growth of wireless Internet in Asia is being driven by competition in the market place and by the advent of 3G and 3.5G services. Market competition has been driving handset prices and airtime tariffs downward, thus opening up mobile services to wider adoption. Adoption of wireless Internet has started to rise with the overall increase in mobile penetration and as networks are progressively upgraded to next generation platforms.While 3G licensing and the ongoing launch of 3G services in Asia has certainly been promoting growth of wireless data services, 3G has also been providing opportunities for both wireless access and content providers in domestic markets. In South Asia, in particular, more people own a mobile phone than a PC, giving the delivery of mobile data services huge potential there.Mobile data is not a new phenomenon in Asia. Regional public networks based on Mobitex technology were established in Singapore, Indonesia and South Korea. Another form of mobile data, the DataTAC network, was made available in Hong Kong, Malaysia, Singapore and Thailand, with network trials in South Korea, Japan and China. The DataTAC networks established in Asia were more extensive than the corresponding networks in either Europe or the US.An example of widespread adoption of a particular mobile data service has been the SMS capability of GSM and other digital cellular technologies. SMS, which allows the sending and receiving of basic text messages, became very popular throughout Asia, with remarkable growth being experienced in the Philippines and Malaysia, as well as in China.The business plans of the majority of mobile operators have been built on the assumption that the key to further revenue growth lies in the ability to offer more value-added services and, in particular, access to the Internet. A number of technologies are competing for the regions mobile Internet market. In Singapore, Hong Kong, South Korea, and a number of other countries, in an effort to chase this market, offerings based on the WAP standard were tried. Apart from South Korea, however, WAP failed to claim any significant share of the market. In Japan, by contrast, NTT DoCoMo launched its i-Mode service and its two rivals SoftBank and KDDI launched their own versions of i-Mode with dramatic success, with almost 50% of Internet users in Japan logging on from a mobile using one of these platforms. Another system that has supported mobile data, the GPRS, grew out of GSM. Labelled as a 2.5G technology, it has been adopted in a significant number of Asian markets.The widespread adoption of HSDPA, a new generation (3.5G) mobile telephone protocol, is also noted throughout Asia. It is an evolution of the WCDMA 3G standard, designed to increase the available data rate by a factor of 5 or more. In effect, it extends the capabilities of WCDMA in the same way that EV-DO extended CDMA2000, allowing higher data capacity (up to 14.4Mb/s). SK Telecom launched a commercial HSDPA network in 25 major cities in South Korea in May 2006, offering customers what it claimed was the worlds first commercial HSDPA-enabled mobile handset, the Samsung SCH-W200. This was followed SmarTone-Vodafone launching a system in Hong Kong in June 2006, providing a data speed of 1.8Mb/s. Others have quickly followed.Wireless broadband in AsiaAfter a somewhat tentative start, wireless broadband access in its various forms is starting to take hold in Asia. This has seen a flurry of activity as operators rush to acquire the necessary frequency licences. The sector had experienced problems earlier on involving unreliable equipment and network design faults. These have become things of the past. The challenge still facing the industry, however, is to establish viable business models that allow wireless to compete with the more established service offerings DSL and cable modem platforms in the case of fixed wireless broadband and next generation mobile telephony platforms in the case of mobile wireless broadband. Wireless broadband systems are expected to eventually become a key feature of the broadband access landscape across Asia. Apart from WiFi and WiMAX platforms, wireless technologies include LMDS and MMDS.For some years now, despite high equipment prices and security issues inhibiting adoption, wireless broadband services have been appearing in a piecemeal fashion across the region, notably in airport lounges, transport hubs and hotels, particularly offering mobile travellers immediate broadband connectivity.As with other high technology services, it is the developed economies that have been leading the way in this segment of the telecom market in Asia. At the same time, however, wireless broadband technologies are certain to prove increasingly popular in the developing markets as they offer a powerful means of by-passing the incumbents infrastructure, especially the last mile and also accessing customers where the incumbents infrastructure finds it difficult. These possibilities will become even more attractive as the cost of equipment falls with more roll-outs occurring and the market demand volume rising. This pattern has already started to emerge.While there has been some activity in the providing of WiMAX networks, the real test will be the advent of mobile WiMAX. The initial roll-out of mobile WiMAX in Asia has begun but it has been a cautious start. The technology continues to be strongly supported at this stage of its development. The big question is whether it will become a mass market platform or simply satisfy a niche market need.It should be noted that gathering statistics for broadband subscribers in Asia has become difficult with the advent of wireless services and hotspots. One phenomenon that makes it difficult is the practice of service bundling by operators. Korea Telecom, for example, had a large number of WiFi subscribers, approximately two-thirds of which were bundled as subscribers on the operators DSL service.目录及图表1. Afghanistan1.1 Mobile data1.2 Wireless broadband1.2.1 Internet cafes2. Armenia2.1 Mobile data2.2 Wireless broadband2.2.1 Wireless Internet2.2.2 Arminco Global Telecommunications3. Bangladesh3.1 Mobile data3.1.1 Overview3.1.2 Short Message Service (SMS)3.1.3 Mobile portal service3.1.4 Wireless Internet3.2 Wireless broadband3.2.1 AlwaysOn3.2.2 WiMAX4. Bhutan4.1 Mobile data4.2 Wireless broadband4.2.1 Samden Tech5. Cambodia5.1 Mobile data5.1.1 Cambodia GSM (MobiTel)5.2 Wireless broadband5.2.1 MediaRings acquisition of AngkorNet5.2.2 WiMAX6. China6.1 Mobile data6.1.1 Market overview6.1.2 Mobile data statistics6.1.3 Regulatory issues6.1.4 Satellite Terrestrial Interactive Multi-service Infrastructure (STiMi) platform6.1.5 Short Message Service (SMS)6.1.6 Multimedia Messaging Service (MMS)6.1.7 Wireless Application Protocol (WAP)6.1.8 General Packet Radio Service (GPRS)6.1.9 Push-to-talk (PTT)6.1.10 Enhanced Data for GSM Evolution (EDGE)6.1.11 Broadband wireless data services6.1.12 BlackBerry6.1.13 Mobile TV6.2 Mobile content and applications6.2.1 Market overview6.2.2 A surge in new applications development6.2.3 Global positioning systems (GPS)6.2.4 M-commerce6.2.5 Mobile Video-on-Demand (VoD)6.2.6 Mobile gaming6.2.7 Instant Message (IM) search services6.2.8 Ringtones6.2.9 Mobile music6.2.10 Push email6.3 Wireless broadband6.3.1 Wireless Local Area Networks (WLANs)6.3.2 WiFi6.3.3 World Interoperability for Microwave Access (WiMAX)6.3.4 Analysis WiMAX still not high on the agenda in China April 20076.3.5 Analysis WiMAX September 20076.3.6 WLAN Authentication and Privacy Infrastructure (WAPI)6.3.7 Wireless Local Loop (WLL)6.3.8 Broadband Fixed Wireless Access (BFWA)/Local Multipoint Distribution System (LMDS)6.3.9 Broadband via satellite7. Georgia7.1 Wireless broadband7.1.1 WiMAX8. Hong Kong8.1 Mobile data8.1.1 Short Message Service (SMS)8.1.2 Multimedia Message Service (MMS)8.1.3 Wireless Application Protocol (WAP)8.1.4 General Packet Radio Service (GPRS)8.1.5 Push-to-talk over Cellular (PoC)8.1.6 High-Speed Circuit-Switched Data (HSCSD)8.1.7 Enhanced Data for GSM Evolution (EDGE)8.1.8 High-Speed Downlink Packet Access (HSDPA)8.1.9 Mobile TV8.1.10 Wireless data8.2 Mobile content and applications8.3 Wireless broadband8.3.1 Wireless Internet8.3.2 SmarTone Broadband Services9. India9.1 Mobile data9.1.1 Market overview9.1.2 Short Message Service (SMS)9.1.3 Multimedia Messaging Service (MMS)9.1.4 General Packet Radio Service (GPRS)9.1.5 Push-to-talk over Cellular (PoC)9.1.6 Binary Runtime Environment for Wireless (BREW)9.1.7 Enhanced Data for GSM Evolution (EDGE)9.1.8 Mobile entertainment9.1.9 i-mode9.1.10 BlackBerry9.1.11 Mobile TV9.2 Mobile content and applications9.2.1 Gaming9.3 Wireless broadband9.3.1 WiMAX9.3.2 Satellite10. Indonesia10.1 Mobile data10.1.1 Short Message Service (SMS)10.1.2 Multimedia Messaging Service (MMS)10.1.3 Mobile TV10.1.4 Other services10.2 Wireless broadband10.2.1 World Interoperability for Microwave Access (WiMAX)10.2.2 Wireless LANs (WLAN)10.2.3 Internet via satellite11. Japan11.1 Mobile data11.1.1 Analysis mobile data market11.1.2 Mobile Internet11.1.3 Short Message Service (SMS)11.1.4 Multimedia Messaging Service (MMS)11.1.5 General Packet Radio Service (GPRS)11.1.6 Push-to-talk (PTT)11.1.7 BlackBerry11.2 Mobile content and applications11.2.1 Content for mobile market11.2.2 Global Positioning System (GPS)11.2.3 M-commerce/m-cash11.2.4 Mobile gaming11.2.5 Mobile conferencing11.2.6 Mobile videoconferencing / mobile video11.2.7 Mobile TV and radio11.2.8 Mobile ringtone and music downloads11.2.9 QR code readers11.2.10 Mobile books11.2.11 Mobile Applications11.3 Wireless broadband11.3.1 Wireless LAN (WLAN)11.3.2 Major WLAN providers11.3.3 WiMAX11.3.4 Voice over WLAN (VoWLAN)11.3.5 Ultra Wideband (UWB)11.3.6 Local Multipoint Distribution System (LMDS)11.3.7 Broadband Internet via satellite12. Kazakhstan12.1 Mobile data12.1.1 GSM-Kazakhstan (KCell)12.1.2 Kar-Tel (K-Mobile)13. Laos13.1 Wireless broadband13.1.1 Wireless broadband statistics14. Malaysia14.1 Mobile data14.1.1 Short Message Services (SMS)14.1.2 Multimedia Messaging Service (MMS)14.1.3 Wireless Application Protocol (WAP)14.1.4 General Packet Radio Service (GPRS)14.1.5 InterReach Unison14.1.6 Mobile TV/Video on Demand (VoD)14.2 Mobile content and applications14.2.1 Gaming14.2.2 M-commerce (micropayments)14.2.3 Blogging14.3 Wireless broadband14.3.1 Overview14.3.2 WiMAX14.3.3 Time dotCom14.3.4 NasionCom14.3.5 Maxis Net14.3.6 iZZinet14.3.7 Internet via satellite15. Mongolia15.1 Wireless broadband16. Myanmar16.1 Mobile data16.1.1 Mobile broadcasting16.2 Wireless broadband16.2.1 WiMAX17. Nepal17.1 Mobile data17.1.1 Nepal Telecom17.2 Wireless broadband17.2.1 WiFi network for remote villages18. Pakistan18.1 Mobile data18.1.1 SMS18.1.2 MMS18.1.3 Mobile TV18.2 Wireless broadband18.2.1 WiMAX18.2.2 Internet via satellite19. Philippines19.1 Mobile data19.1.1 Short Message Service (SMS)19.1.2 Multimedia Message Service (MMS)19.1.3 Wireless Application Protocol (WAP)19.1.4 General Packet Radio Service (GPRS)19.1.5 Enhanced Data Rates for GSM Evolution (EDGE)19.1.6 Mobile TV19.2 Mobile content and applications19.2.1 Mobile tracking19.2.2 M-commerce19.3 Wireless broadband19.3.1 Market overview19.3.2 Broadband Philippines19.3.3 Next Mobile19.3.4 Meridian19.3.5 Pacific Internet (PacNet)19.3.6 BellTel19.3.7 Globe Telecom19.3.8 WiFi19.3.9 WiMAX19.3.10 BlackBerry19.3.11 Internet via satellite20. Singapore20.1 Mobile data20.1.1 Short Messaging Service (SMS)20.1.2 Multimedia Messaging Service (MMS)20.1.3 Wireless Application Protocol (WAP)20.1.4 General Packet Radio Service (GPRS)20.1.5 i-mode20.1.6 Other developments20.1.7 M120.1.8 StarHub20.1.9 Mobile TV20.2 Mobile content and applications20.2.1 Location-based services20.3 Wireless broadband20.3.1 Overview20.3.2 Allocation of wireless broadband spectrum20.3.3 Local Multipoint Distribution System (LMDS)20.3.4 WiFi20.3.5 The [emailprotected] initiative20.3.6 Ultra-Wideband (UWB)20.3.7 Internet via satellite21. South Korea21.1 Mobile data21.1.1 Market overview21.1.2 Mobile Internet21.1.3 Short Message Service (SMS)21.1.4 Multimedia Messaging Service (MMS)21.1.5 Wireless Application Protocol (WAP)21.1.6 Push-to-talk (PTT)21.1.7 Mobile TV broadcasting/Digital Multimedia Broadcasting (DMB)21.1.8 Mobile Video-on-Demand (mobile VoD)21.2 Mobile content and applications21.2.1 Overview21.2.2 Video calls21.2.3 Position location system/Global Positioning Systems (GPS)21.2.4 Automobile telematics21.2.5 M-commerce/m-payment21.2.6 Mobile banking (m-banking)21.2.7 M-government21.2.8 M-magazines21.2.9 M-Big Macs21.2.10 M-movies21.2.11 Remote home monitoring21.2.12 Multi-lingual service21.3 Wireless broadband21.3.1 Overview21.3.2 Wireless Local Area Network (WLAN)/Wireless Fidelity (WiFi)21.3.3 Wireless Internet Platform for Interoperability (WIPI)21.3.4 Broadband Wireless Local Loop (B-WLL)21.3.5 Wireless Broadband (WiBro)21.3.6 WiMAX21.3.7 Broadband via satellite21.3.8 Ultra Wideband (UWB) Wireless Personal Area Network (WPAN)21.3.9 Hanaro Telecom/HanaNet22. Sri Lanka22.1 Mobile data22.1.1 Dialog Telekom (MTN)22.2 Wireless broadband22.2.1 WiMAX23. Taiwan23.1 Mobile data23.1.1 Short Message Service (SMS)23.1.2 Multimedia Messaging Service (MMS)23.1.3 Wireless Application Protocol (WAP)23.1.4 General Packet Radio Service (GPRS)23.1.5 Mobile Internet23.1.6 Video calls23.1.7 Push-to-talk (PTT)23.1.8 WiMAX23.2 Wireless broadband23.2.1 WiMAX23.2.2 M-Taiwan project24. Tajikistan24.1 Wireless broadband24.1.1 WiMAX25. Thailand25.1 Mobile data25.1.1 Short Message Service (SMS)25.1.2 Multimedia Message Service (MMS)25.1.3 Smart phones25.1.4 Push-to-talk over Cellular (PoC)25.1.5 Global Positioning System (GPS) service25.2 Mobile content and applications25.3 Wireless broadband25.3.1 Overview25.3.2 WiMAX25.3.3 Internet via satellite26. Uzbekistan26.1 Wireless broadband26.1.1 WiMAX27. Vietnam27.1 Mobile data27.1.1 Short Message Service (SMS)27.1.2 Multimedia Message Service (MMS)27.1.3 Instant Messaging (IM)27.1.4 Wireless Application Protocol (WAP)27.1.5 General Packet Radio Service (GPRS)27.1.6 Enhanced Data for GSM Evolution (EDGE)27.2 Mobile content and applications27.3 Wireless broadband27.3.1 Satellite Internet28. Glossary of Abbreviations

中国报告网提示:摘要This market report provides an overview of the Mobile Data and Wireless Broadband Market segment across the various markets of Asia. Some 27 Asian countries are covered in the report. It is noted that the amount of information offered is obvious

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