2008年亚洲移动语音市场分析研究报告4858美高梅

· 2020-04-14 18:25

中国报告网提示:摘要This Asia market report covers 35 countries in North, South and Central Asia. The topic is mobile deployments and developments particularly focussing on voice application for mobile use.Mobile markets in Asia continued experiencing rapid grow

摘要This Asia market report covers 35 countries in North, South and Central Asia. The topic is mobile deployments and developments particularly focussing on voice application for mobile use.Mobile markets in Asia continued experiencing rapid growth during 2007, despite many countries close to or over the 90% penetration mark. This has resulted in the Asia region being home to the fastest growing telecoms markets in the world. Excluding the highly penetrated markets, growth has been in excess of 20% in all countries, with average annual growth being well over 30%. This is particularly relevant in India and China where monthly net additions are regularly in excess of 10 million subscribers. These two countries alone account for over 20% and 40% overall market share in the Asia-Pacific region respectively.There is still room for substantial growth. Markets with large populations and relatively low penetration rates, such as India, China, Philippines, Pakistan, Vietnam and Indonesia, will continue to grow at a rapid rate. In the more mature markets like Japan, Taiwan and South Korea, mobile numbers will rise less than 5%. Growth is being driven by various factors, including government investment to drive the economy; infrastructure building after years of neglect or fixing the after-effects in war torn countries, and also major foreign investment.South Korea has become a leading global mobile phone player as a result of a number of key factors coming together. First, tariffs and terminal costs have been constantly forced downwards, creating a huge surge in public demand. Second, the introduction of competition in 1996 provided a major impetus to growth. Third, the governments very active role in helping to build the mobile market has been instrumental in making South Korea one of the mobile phone powerhouses on the global scene. Fourth, the nationwide roll out of CDMA technology has been a real boost to the market. Unlike most other countries where GSM is the norm, the South Korean Government mandated the use of CDMA. Fifth, camera-equipped mobile phones should not to be overlooked as simply a fad; these phones played an important role in increasing mobile service subscriptions and sales of mobile handsets. And finally, 3G phones and advanced mobile services such as mobile gaming, m-banking and m-commerce have kept the mobile sector invigorated.In the developing economies quick and easy mobile uptake is the preferred, and often only, option for subscribers, exacerbated by low fixed-line deployments. These countries also offer investors the promise of continued growth of the mobile infrastructure and subscribers. While subscriber growth and market share is important in the developing economies, there comes a point where the venture must result in profits.Operators still face the huge challenge of trying to prevent ARPU slide as mobile services spread to poorer parts of the population. To an extent, a large customer base will help to offset low spend but it is also hoped that new non-voice services will help to drive revenue. Operators are developing new mobile services such as mobile banking, remittance payments, and mobile health services that take advantage of a lack of access by the poor to social infrastructure such as banks and hospitals.ChinaIn the past five years, as one of its pillar industries, Chinas telecom service industry has grown at a faster rate than the countrys GDP. Revenue from basic telecom service contributes approximately 2.1% of GDP, while value-added telecom services contribute a further 3.2% to total GDP. China continues to extend its lead as the single largest mobile market in the world. The vast majority of services are GSM China is the largest GSM market in the world though China Unicoms CDMA service is the second largest in the world. By February 2008, China had 565 million mobile phone users, exceeding the fixed-line subscription base of 362 million.At the end of 2007, mobile penetration in China stood at 41%, following a record level of subscriber additions during the year. The robust growth was due to an expanding rural market and the increasing number of people who have acquired more than one mobile phone. Despite this growth, both China Mobile and China Unicom have been grappling with a steady decline in the average revenue earned from new users. As in other markets around the world, this trend has been fuelled by the growing popularity of prepaid cards instead of the more lucrative postpaid subscriber contracts.China Mobile chief Wang Jianzhou predicted that, based on the current population of 1.3 billion, Chinas mobile market should reach saturation at about 800 million subscribers. Foreign experience suggests that once the 50% mark is reached, growth slows down.Hong KongHong Kongs mobile market has some of the cheapest tariffs in the world. This is one of the reasons why it is has such a high penetration rate. An ongoing price war has cut mobile phone air-time rates to levels where operators have become increasingly reliant on provision of non-voice value-added services to maintain margins. This, in turn, has made 2.5G and 3G services of considerable importance to the operators.IndiaDriven by cheap call rates, low handset prices and rising incomes among the estimated 300 million of the population that are described as the countrys middle class, the boom in Indias mobile market has continued into 2008. Also the operators are increasingly eyeing the poorer rural areas as potential markets for their services.Indias mobile market finished the 2007 year strongly with over 233 million subscribers in the sector according to the telecom regulators figures which cover GSM, CDMA and WLL. The mobile operators have been attracting new customers with call rates as low as US$0.01 a minute and by offering cheap handsets. While offering some of the lowest mobile tariffs in the world, the market also has the highest usage in the world with an average customer using 500 minutes per month. In the meantime, the fixed-line market has experienced falling customer numbers, with the overall base dropping to 39.3 million by year-end.The government continues to be very positive about the future of Indias telecoms market. In February 2007, ahead of its national budget, the government predicted that the number of phone connections, including fixed-line, GSM and CDMA subscribers, would rise to 650 million by 2012, from 200 million at the time.IndonesiaAt the end of 2007 almost 90 million of Indonesias 245 million population had a mobile phone, providing plenty of room for growth over the next three years. Coming into 2008 the market continued to expand, with annual growth still running at about 30% on the back of cheaper tariffs and handset prices. But the market is also getting crowded and operators have been slashing prices in a bid to entice customers in a country where mobile take-up is set to surge to 120 million by the end of 2008. ARPU is also falling but with this being offset by the increasing subscriber base, companies are planning to target the lower income groups.PakistanPakistans mobile market continued to run hot in 2007 and into 2008. By any measure, 2007 was another remarkable year for the mobile sector; subscribers totalled 77 million by year-end, representing annual growth of 60%, coming on top of 120% growth in 2006. Mobile penetration was almost 50% by end-2007. Strong marketing by the operators continues to be central to Pakistans mobile growth phenomenon. As well as marketing, cheap call rates and falling handset prices have also been key factors in driving demand for mobiles.PhilippinesBy March 2008 55 million of the Philippines 90 million population were subscribing to mobile services; with the annual growth rate continuing at around 15%. The subscriber base can be expected to reach around 75 million by 2010. On the back of the huge popularity of prepaid services, mobile penetration had reached 59% by end-2007.ThailandThailands mobile market experienced yet another strong year of growth in 2007 and this has continued into 2008. Although growth slowed somewhat from a few years earlier, the market has continued its long run of robust expansion, a run that started in 2000. Despite expectations of a cooling market, by end-2008 the 65 million mobile subscriber mark is expected to be reached.VietnamVietnams mobile market started off slowly but has subsequently developed rapidly growing at an annual rate of between 50% and 100% per year. Judging by the interest shown by foreign operators in investing in the Vietnam market, there is still plenty of room for further growth.目录及图表*1. Afghanistan1.1 Overview of Afghanistans mobile market 1.1.1 Mobile statistics1.2 Mobile licences1.3 Mobile technologies1.3.1 Third Generation (3G) mobile1.4 Satellite mobile2. Armenia 2.1 Overview of Armenias mobile market2.1.1 Mobile statistics3. Azerbaijan3.1 Overview of Azerbaijans mobile market3.1.1 Mobile statistics3.2 Mobile technologies3.2.1 Trunk Mobile Radio (TMR)4. Bangladesh4.1 Overview of Bangladeshs mobile market 4.1.1 Mobile statistics4.2 Interconnection issues 4.3 Mobile technologies4.3.1 Handsets4.3.2 Other services5. Bhutan5.1 Overview of Bhutans mobile market5.1.1 Mobile statistics5.1.2 Second mobile licence5.2 Mobile technologies5.2.1 Third Generation (3G) mobile6. Brunei Darussalam6.1 Overview of Brunei Darussalams mobile market6.1.1 Mobile statistics6.2 Mobile voice services6.2.1 Satellite mobile7. Cambodia7.1 Overview of Cambodias mobile market7.1.1 Mobile statistics7.2 Regulatory issues7.3 Mobile services7.3.1 Wireless Local Loop (WLL)8. China8.1 Overview of Chinas mobile market8.1.1 Mobile Internet8.1.2 Analysis prevalence of mobile phones in Chinas city centres8.1.3 Mobile statistics8.2 Regulatory issues8.2.1 Price wars8.2.2 Subscriber registration8.2.3 Calling Party Pays (CPP)8.2.4 Share listing8.2.5 Open information8.2.6 Manufacturing quality8.2.7 Mobile multimedia alliance8.3 Mobile technologies8.3.1 GSM8.3.2 CDMA8.3.3 PAS/PHS8.3.4 Third Generation (3G) mobile8.3.5 BuddeComm analyses8.3.6 TD-SCDMA8.3.7 WCDMA8.3.8 CDMA20008.3.9 Fourth Generation (4G) mobile8.3.10 WiMAX8.4 Mobile handset market8.4.1 Overview8.5 Mobile voice services8.5.1 Prepaid cards (SIM and PIM cards)8.5.2 Satellite mobile9. Georgia9.1 Overview of Georgias mobile market9.1.1 Mobile statistics9.2 Mobile technologies9.2.1 Third Generation (3G) mobile10. Hong Kong 10.1 Overview of Hong Kongs mobile market10.1.1 Mobile statistics10.2 Regulatory issues10.2.1 Mobile Number Portability (MNP)10.2.2 Spectrum licensing10.2.3 Personal Communications Services (PCS)10.2.4 Fixed-Mobile Convergence (FMC)10.3 Mobile technologies10.3.1 Third Generation (3G) mobile10.4 Mobile voice services10.4.1 Prepaid11. India11.1 Overview of Indias mobile market11.1.1 Market background11.1.2 Mobile statistics11.1.3 Mobile market segments11.1.4 Pricing and marketing strategies11.2 Regulatory issues11.2.1 New Telecommunications Policy 1999 (NTP-99)11.2.2 Year 200711.3 Mobile technologies11.3.1 Overview of mobile technologies used in India11.3.2 GSM11.3.3 CDMA11.3.4 Third Generation (3G) mobile11.4 Mobile voice services11.4.1 Prepaid11.4.2 Satellite mobile12. Indonesia12.1 Overview of Indonesias mobile market12.1.1 Mobile statistics12.2 Mobile technologies12.2.1 Analogue services (AMPS and NMT)12.2.2 GSM12.2.3 CDMA12.2.4 General Packet Radio Service (GPRS)12.2.5 Third Generation (3G) mobile12.3 Mobile voice services12.3.1 Prepaid12.3.2 Satellite mobile13. Japan13.1 Overview of Japans mobile market13.1.1 Background13.1.2 Mobile statistics13.1.3 Market developments13.1.4 New entrants into the mobile market13.1.5 IP mobile telephony to hit the Japanese market around 200813.2 Mobile technologies13.2.1 Personal Digital Cellular (PDC)13.2.2 CDMA13.2.3 Personal Handy Service (PHS)13.2.4 Third Generation (3G) mobile13.2.5 Fourth Generation (4G) mobile 13.2.6 Mobile handset market13.3 Mobile services13.3.1 Overview13.3.2 Mobile Enterprise Alliance Japan13.4 Mobile voice services 13.4.1 Prepaid cards13.4.2 Mobile satellite services (MSS)14. Kazakhstan14.1 Overview of Kazakhstans mobile market14.1.1 Mobile statistics14.2 Mobile technologies14.2.1 Third Generation (3G) mobile14.2.2 Trunk Mobile Radio (TMR)15. Kyrgyzstan 15.1 Overview of Kyrgyzstans mobile market15.1.1 Mobile statistics16. Laos16.1 Overview of mobile market in Laos16.1.1 Mobile statistics17. Macau17.1 Overview of Macaus mobile market17.1.1 Mobile statistics17.2 Mobile technologies17.2.1 Push-to-talk (PTT)18. Malaysia18.1 Overview of Malaysias mobile market 18.1.1 Mobile statistics18.1.2 Mobile infrastructure18.2 Mobile technologies18.2.1 Third Generation (3G) mobile 18.2.2 Mobile Virtual Network Operators (MVNOs)18.3 Mobile voice services18.3.1 Prepaid cards19. Maldives 19.1 Overview of Maldives mobile market19.1.1 Mobile statistics20. Mongolia20.1 Overview of Mongolias mobile market20.1.1 Mobile statistics21. Myanmar21.1 Overview of Myanmars mobile market21.1.1 Mobile statistics21.2 Mobile services21.2.1 Satellite mobile21.2.2 Mobile Broadcasting22. Nepal22.1 Overview of Nepals mobile market22.1.1 Mobile statistics22.2 Satellite mobile23. North Korea23.1 Overview of North Koreas mobile market23.2 Mobile technologies23.2.1 GSM23.2.2 CDMA24. Pakistan24.1 Overview of Pakistans mobile market24.1.1 Mobile statistics24.1.2 Competitive market24.2 Regulatory issues24.2.1 Additional licences24.2.2 Calling Party Pays (CPP)24.2.3 Licensing in Azad Jammu and Kashmir24.3 Mobile voice services 24.3.1 Prepaid24.3.2 Satellite mobile25. Philippines25.1 Overview of the Philippines mobile market25.1.1 Mobile statistics25.2 Regulatory issues25.2.1 Mobile licences25.3 Mobile technologies25.3.1 Personal Communication Services (PCS)25.3.2 Third Generation (3G) mobile25.4 Mobile voice services25.4.1 Prepaid cards26. Singapore26.1 Overview of Singapores mobile market26.1.1 Mobile statistics26.1.2 Average Revenue per User (ARPU)26.2 Regulatory issues26.2.1 Tariffs26.2.2 Mobile billing systems26.2.3 Mobile Number Portability (MNP)26.2.4 Registration of prepaid services26.2.5 Additional spectrum auction26.3 Mobile technologies26.3.1 GSM26.3.2 CDMA26.3.3 Wired with Wireless Program26.3.4 Third Generation (3G) mobile26.4 Mobile voice services26.4.1 Prepaid26.4.2 International roaming26.4.3 Satellite mobile26.4.4 Content27. South Korea27.1 Overview of South Koreas mobile market27.1.1 Introduction27.1.2 Technology testbed27.1.3 Mobile statistics27.1.4 Mobile growth forecast27.1.5 Mobile Virtual Network Operators (MVNOs)27.1.6 Mobile phone addiction in South Korea27.2 Regulatory issues27.3 Mobile technologies27.3.1 Analogue (AMPS)27.3.2 CDMA27.3.3 GSM-CDMA interoperability27.3.4 CDMA200027.3.5 WCDMA27.3.6 Personal Communication Service (PCS)27.3.7 One-Phone: fixed and mobile services over one device27.3.8 Third Generation (3G) mobile in South Korea27.3.9 Fourth Generation (4G) mobile in South Korea27.3.10 Mobile handset market27.4 Mobile voice services27.4.1 Market overview27.4.2 Satellite mobile28. Sri Lanka 28.1 Overview of Sri Lankas mobile market28.1.1 Mobile statistics28.2 Mobile technologies28.2.1 Third Generation (3G) mobile28.3 Satellite mobile29. Taiwan29.1 Overview of Taiwans mobile market29.1.1 Mobile statistics29.2 Regulatory issues29.2.1 Impact of competition29.2.2 Low tier mobile licences29.3 Mobile technologies29.3.1 Third Generation (3G) mobile29.3.2 Next generation services29.3.3 Mobile handset market29.4 Mobile voice services29.4.1 Prepaid cards29.4.2 Personal Handyphone Service (PHS)/Personal Access System (PAS)30. Tajikistan30.1 Overview of Tajikistans mobile market30.1.1 Mobile statistics30.2 Mobile technologies30.2.1 Third Generation (3G) mobile31. Thailand31.1 Overview of Thailands mobile market31.1.1 Mobile statistics31.1.2 Competition31.1.3 Interconnection arrangements31.1.4 Mobile Virtual Network Operators (MVNOs)31.2 Mobile technologies31.2.1 PCN services 31.2.2 General Packet Radio Service (GPRS)31.2.3 Enhanced Data for GSM Evolution (EDGE)31.2.4 Third Generation (3G) mobile31.2.5 Mobile handsets31.3 Mobile voice services31.3.1 Prepaid32. Timor Leste32.1 Overview of Timor Lestes mobile market32.1.1 Mobile statistics33. Turkmenistan33.1 Overview of Turkmenistans mobile market33.1.1 Mobile statistics34. Uzbekistan34.1 Overview of Uzbekistans mobile market34.1.1 Mobile statistics35. Vietnam 35.1 Overview of Vietnams mobile market35.2 Market background35.2.1 Mobile statistics35.3 Tariffs35.4 Mobile technologies35.4.1 Third Generation (3G) mobile35.5 Mobile voice services35.5.1 Prepaid cards36.* Glossary of Abbreviations

中国报告网提示:摘要This Asia market report covers 35 countries in North, South and Central Asia. The topic is mobile deployments and developments particularly focussing on voice application for mobile use.Mobile markets in Asia continued experiencing rapid grow

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